Marketing

Notes from Todd Butzer, Keller Williams Realty Family Reunion, February 2009

tbutzer@kw.com

Getting Started.
Establish a budget - 12-15% of GCI.
Define target market.
Define you/your message/your image.
Don't change your brand in mid stream.

Creating a Message.
Mark Twain: If I'd had more time, this would have been shorter.
Know your customer/client.
Be professional and informative - data - Weekly Market Activity Report (mplsrealtor)

Choose your words carefully. Words That Work.
Use short words
Be brief
Be visual
Be credible - use sources
Be consistent - don't change your message

Do You Look Like the Fee You Charge?
Is my material cheap?
High end?
Professional?
Does "fun" get in the way?

Pick Your Strategies:
Who you talk to and what you say
Signage
Brochures
Home publications
Local newspapers
Classifieds - where do people move to Glendale from?
Direct mail - 4 - 5 times more valuable than something left at the door

Drive your audience to your website
Sharper Agent newsletters
ProManage - free downloads
Your Home Search - free from KW
Postlets - listhub
Annual Sold report with pictures of what was sold last year - with prelist package or for farm

Prelist/buyer packets
Sales plan
Mission statement
Easy exit listing agreement
Myths
Web strategy
Marketing samples

Put web address on everything