Sunday, August 3, 2008

Real Estate Consulting

Keller Williams Realty – Consulting

We talk at Keller Williams about NOT being order takers. I'm a consultant - sometimes referred to as a fiduciary. Okay - most of the people I know don't say the word "fiduciary" all that often. You generally think of that as a legal term. The mean has to do with a high level of care, with responsibility. There is a difference in being a fiduciary - let's just call it being a consultant, and being a functionary, or agent. Here are the key points:

1. A consultant is someone in a special relationship of trust, confidence, or responsibility to others.

2. An agent is someone who simply executes tasks for others – an order taker.

3. A consultant takes the time to understand your wants and needs, and then recommends solutions that satisfy or exceed your wants and needs. A consultant also educates you so that you can make sound business decisions.

4. An agent simply coordinates selling and buying transactions.

5. Keller Williams Realty trains its associates to behave as consultants - not order takers. This means that I will tell you what you need to hear, even when it may not be what you want to hear. My goal is to help you sell your home - quickly, for the price you want, with the least amount of hassel.

If I make it sound easy, shame on me. It's hard for many people just to start thinking of the home they've created as a HOUSE - and that's part of the process as the buying and selling process gets underway.

I'm looking for a few motivated sellers and a handful of ready, willing and able buyers. If that's you or someone you know, let's talk, yes?

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