Fair Market Value, Timing, Convenience
I am looking for a seller who wants -- really wants -- to sell his house. The house he lives in. The one that needs to be sold in order for the seller to become a buyer for another house - his new home.
The goal of this seller that I'm looking for - the goal of ALL sellers - okay, maybe all is too strong a word - let's say ALL with maybe a couple of exceptions -- is to sell their home for the most amount of money, in the least amount of time, and with the least amount of inconvenience.
The first key objective is to price the house -- forget for now that we're talking about the house you've turned into a home - just think of it as a HOUSE - price the HOUSE at its fair market value.
A property that is listed WELL UNDER fair market value will…
a. Cause buyers to wonder what’s wrong with it, so they will scrutinize it much more.
b. Cause the seller to lose money.
c. Not be a win-win situation.
On the flip side, a property listed WELL OVER fair market value will…
a. Not generate as many interested buyers because they will think it’s out of their price range.
b. Waste advertising dollars and marketing efforts.
c. Take a long time to sell and could impact when the seller can move into his/her new home.
d. Make other competing properties look good.
e. Make the home overpriced in everyone’s mind (agents and buyers) and they tend not to forget.
f. Often eventually sell below market value.
So - the trick is to land on fair market value. That's tricky, both to identify what fair market value is and also to apply that to listing price. It is a good idea to think in terms of a PRICE RANGE -- that’s how buyers think about prices.
A second key objective is timing, which means selling your home in your desired timeframe. Did you know that a house generates the most interest in the real estate community and among buyers during the first 30 days (or four weeks) that it is listed.
The third key objective is selling your house with the least amount of inconvenience. Too much to write about here - but I have ideas, so if you're interested, contact me and we'll talk.
Showing posts with label house vs home. Show all posts
Showing posts with label house vs home. Show all posts
Sunday, August 3, 2008
Real Estate Consulting
Keller Williams Realty – Consulting
We talk at Keller Williams about NOT being order takers. I'm a consultant - sometimes referred to as a fiduciary. Okay - most of the people I know don't say the word "fiduciary" all that often. You generally think of that as a legal term. The mean has to do with a high level of care, with responsibility. There is a difference in being a fiduciary - let's just call it being a consultant, and being a functionary, or agent. Here are the key points:
1. A consultant is someone in a special relationship of trust, confidence, or responsibility to others.
2. An agent is someone who simply executes tasks for others – an order taker.
3. A consultant takes the time to understand your wants and needs, and then recommends solutions that satisfy or exceed your wants and needs. A consultant also educates you so that you can make sound business decisions.
4. An agent simply coordinates selling and buying transactions.
5. Keller Williams Realty trains its associates to behave as consultants - not order takers. This means that I will tell you what you need to hear, even when it may not be what you want to hear. My goal is to help you sell your home - quickly, for the price you want, with the least amount of hassel.
If I make it sound easy, shame on me. It's hard for many people just to start thinking of the home they've created as a HOUSE - and that's part of the process as the buying and selling process gets underway.
I'm looking for a few motivated sellers and a handful of ready, willing and able buyers. If that's you or someone you know, let's talk, yes?
We talk at Keller Williams about NOT being order takers. I'm a consultant - sometimes referred to as a fiduciary. Okay - most of the people I know don't say the word "fiduciary" all that often. You generally think of that as a legal term. The mean has to do with a high level of care, with responsibility. There is a difference in being a fiduciary - let's just call it being a consultant, and being a functionary, or agent. Here are the key points:
1. A consultant is someone in a special relationship of trust, confidence, or responsibility to others.
2. An agent is someone who simply executes tasks for others – an order taker.
3. A consultant takes the time to understand your wants and needs, and then recommends solutions that satisfy or exceed your wants and needs. A consultant also educates you so that you can make sound business decisions.
4. An agent simply coordinates selling and buying transactions.
5. Keller Williams Realty trains its associates to behave as consultants - not order takers. This means that I will tell you what you need to hear, even when it may not be what you want to hear. My goal is to help you sell your home - quickly, for the price you want, with the least amount of hassel.
If I make it sound easy, shame on me. It's hard for many people just to start thinking of the home they've created as a HOUSE - and that's part of the process as the buying and selling process gets underway.
I'm looking for a few motivated sellers and a handful of ready, willing and able buyers. If that's you or someone you know, let's talk, yes?
Subscribe to:
Posts (Atom)
